Session Overview
As part of the London Breeze Film Festival Industry Programme, join Byron Wijayawardena, Senior Strategic Development Manager for Adobe Creative Cloud, for an Adobe Firefly Masterclass – a practical session for emerging filmmakers – alongside Mostafa Nagy, LBFF Technical Director and MetFilm School Course Leader in Digital Film Practice.
Presented by Adobe, this free one-hour session will explore how generative AI can support traditional film development and creative workflows. Through practical demonstrations, Byron and Mostafa will show how Adobe Firefly and Adobe’s latest creative innovations can help filmmakers streamline ideation, pre-production planning and visual storytelling.
Attendees will discover practical ways to translate narrative ideas into compelling, pitch-ready visual treatments, moodboards, storyboards and other pre-production materials, while maintaining their own creative vision.
In an industry where communicating a concept quickly and clearly can make a real difference, the session will also explore how filmmakers can incorporate generative AI into their creative process thoughtfully and responsibly, with consideration for commercial use and copyright.
What to Expect
Live Demonstrations: A practical look at Adobe Firefly, including cinematic prompt-building, Adobe Colour Mode, structure matching and character concept generation, alongside relevant Adobe creative tools and innovations.
World-Building & Storyboarding: Techniques for creating cohesive moodboards, storyboards and pre-visualisation assets that help communicate your film’s atmosphere, characters and visual direction.
The Winning Pitch Deck: Actionable advice on incorporating AI-generated imagery into professional director’s treatments, lookbooks and pitch materials while maintaining a clear and distinctive creative vision.
Responsible & Commercially Mindful AI: Practical guidance on using generative AI thoughtfully within professional creative workflows, including considerations around responsible AI, copyright and commercial use.
Who Should Attend?
Whether you are a director looking to communicate a visual style, a screenwriter building a world, a producer assembling a pitch, or an art director exploring new ways to develop ideas and workflows, this session will provide practical techniques and inspiration to support your next project.
This free, one-hour Adobe Firefly Masterclass has space for up to 40 attendees, available on a first-come, first-served basis.
